If there is an overarching metanarrative that purports to explain reality in the late 20th century (early 21st century), it is surely the metanarrative of the free-market economy. In the beginning of this narrative is the self-made, self-sufficient human being. At the end of this narrative is the big house, big car, and the expensive clothes. In the middle is the struggle for success, the greed, the getting-and-spending in a world in which there is no such thing as a free lunch. Most of us have made this so thoroughly "our story" that we are hardly aware of its influence.
Susan White - New Story to Live By?